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Barnes & Noble starts NookColor e-reader shipments early

November 16, 2010 |  7:49 am

Nookcolor Barnes & Noble is starting shipments of its NookColor e-reader device ahead of schedule as pre-orders flood in, the world's largest bookseller said Tuesday.

The company will start filling orders for the tablet, which features a 7-inch VividView color touchscreen and Wi-Fi Web browsing, on Tuesday. Shoppers who pre-ordered the product in stores and online should expect to receive it throughout the week.

Demonstration units will be available in most stores, the company said. A small number of the $249 devices will be available for sale at Barnes & Noble stores and also at retailers such as Best Buy, Wal-Mart and Books-A-Million.

Barnes & Noble revealed the NookColor, a competitor to's Kindle, late last month. The tablet has already become the company's bestselling product, Barnes & Noble said.

The device will ship around Nov. 26 for customers ordering this week, the company said. The bookseller is also announcing a "major update" on the Nook 3G and Nook Wi-Fi readers next week.


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-- Tiffany Hsu

Photo credit: Michael Nagle / Getty Images