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Smug Alert: San Francisco's Outside Lands unveils lineup ... of food and wine

May 6, 2010 |  1:37 pm


Multi-day San Francisco music fest Outside Lands today pulled back the curtain on its all-star lineup of designer food and wine. Let's Be Frank, the Vampire Weekend of hot-dog eateries, and Pica Pica Maize Kitchen, which boasts a cachapa aimed squarely at a Calexico fan's heart, will anchor a lineup of more than 30 cult culinary options from acclaimed restaurants and wineries. 

The two-day Golden Gate Park event is set for the weekend of Aug. 14, and Outside Lands will unveil its full roster of side attractions, including its music, on June 1. Limited-edition, lower-priced tickets go on sale Friday (May 7). That should give fans plenty of time to decide which wine goes best with the Animal Collective's 5 1/2-minute warped mediation of "Graze." 

All kidding aside, the move points to a burgeoning collision of the indie and foodie set, as well as, perhaps, the more affluent concertgoer who can shell out the cash for multi-day fests and hotels. The IFC's "Dinner With the Band" showcases the culinary smarts of the likes of Kid Sister and Yacht, among others, and Lollapalooza tapped famed Chicago chef Graham Elliot Bowles to curate the festival's food options. 

And really, we Angelenos are just jealous of our friends in the Bay Area. Goldenvoice, are you paying attention? Spicy Pie is great and all, but three days of Coachella's desert heat and greasy pizza are a bit much (but score on the addition of Kogi and Border Grill). Also, seriously, props must go to Outside Lands for giving fans some quality beverage options and not catering to one sponsor (Goldenvoice: Heineken is not a drinkable beer). 

So if Outside Lands promoters Another Planet Entertainment, Superfly Productions and Starr Hill Presents book a local brewery such as Moonlight, that's a coup on the par of landing the Gorillaz and Charlotte Gainsbourg

--Todd Martens

Clip and screen shot: "South Park's" "Smug Alert." Move to the 27-second mark. Credit: South Park Studios

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