Coachella 2010: Kogi Korean BBQ tacos will own your soul

The Kogi Korean BBQ taco truck has been camped out in the grass beside the VIP area since last night. I saw it there yesterday and immediately walked to its window and ordered a kimchi quesadilla and a short-rib taco. Delicious. Made even more so by virtue of the fact that the truck -- famous for launching the nouveau food-truck craze of 2009 -- had absolutely no line.

When Kogi first appeared on the L.A. scene in late 2008, it became notorious for attracting throngs of fans who were willing to stand in two-hour lines for the chance to sample its novel Korean-Mexican brand of street-food fusion.

At Coachella, word of the truck's presence has spread, and currently the line of thrill-seekers waiting to sample its signature fare is at least 40 people deep.

Good for Kogi, bad for me. If there is a line anywhere, I refuse to wait (Short Stop dance party be damned). But the thing is, I can't stop gazing longingly at the truck and fantasizing about its juicy meats seasoned with fermented cabbage delight and topped with a light spritz of fiery siracha sauce.

I may fall in line yet as a voracious nighttime hunger overtakes me, but until then I will play hard to get and savor the gooey, cheesy tang of Spicy Pie pizza.

I'm not yours yet, Kogi. Not yet.

-- Jessica Gelt

Photo: Tacos from the Kogi truck. Credit: Barbara Davidson / Los Angeles Times