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Google buys BeatThatQuote.com, a U.K. price comparison site

March 7, 2011 |  2:12 pm

BeatThatQuotedotcom

Google has bought BeatThatQuote.com, a United Kingdom price comparison website, for 37.7 million pounds, or about $61 million.

BeatThatQuote.com announced the purchase Monday morning on the newly taken over company's home page, with the site's managing director, John Paleomylites, writing:

BeatThatQuote.com today was sold to Google for GBP37.7 million. We think this deal is a tremendous opportunity for our company to develop new and innovative options for personal finance in the UK.

Our team is excited about becoming a part of Google. We look forward to working with their engineers to create new tools making it easier for consumers to choose the right financial products. We think we can offer more transparency and better pricing information than existing online offerings.

Google officials were not available to comment on the acquisition on Monday afternoon. BeatThatQuote.com allows users to search for and compare prices for products in the financial, insurance and legal industries, as well as for gas and electric utilities, TV and Internet service and other shopping matters.

In 2009, BeatThatQuote.com did stir up a bit of controversy with a TV commercial depicting a manager in its workplace pulling waxing strips from shirtless male employee's bodies when he thought they could find better prices to offer online.

The TV commercial was cleared to air after more than 100 complaints were issued against it to the United Kingdom's Advertising Standards Authority, alleging that the spot glorified workplace bullying and depicted too much violence and condoned physical abuse, according to a report from The Guardian.

The notorious advertisement can be seen below.

ALSO:

Facebook snaps up group messaging service Beluga

Google launches wedding site

-- Nathan Olivarez-Giles
twitter.com/nateog

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