Doritos crashes the Super Bowl with dogs and Siri
What could be more connected -– and cheap! -– than crowdsourcing your ads?
Marketers of all stripes are putting out the call for any Joe with an idea and a decent video camera to create advertising. Doritos, though, does it best and biggest in this annual rite dubbed “Crash the Super Bowl.”
There are five finalists in this nationwide sweepstakes, and viewers won’t know until game time which one wins. The contest includes up to $1 million cash and a collaboration with the Lonely Island’s Andy Samberg, Jorma Taccone and Akiva Schaffer.
“Man’s Best Friend” won the day, but the iPhone/Siri parody in “Hot Wild Girls” is an instant classic.
- T. L. Stanley