Show Tracker

What you're watching

« Previous Post | Show Tracker Home | Next Post »

'Mean Joe' Greene re-creates his famous Super Bowl ad for Downy [Video]

February 2, 2012 | 10:32 am

Mean-joe-greene"Mean Joe" Greene's Super Bowl Coke ad, the one where the Pittsburgh Steeler hobbles off the field and gets offered a refreshing Coca-Cola by the young fan, was one of the first truly memorable Super Bowl ads and exists forever in the lists of top ads ever.

So why not try to create the magic again?

It's been 22 years and "Mean Joe" is looking a lot older and grayer, but he's back in his football pads for a commercial for Downy Unstopables In-wash Scent Booster. The key difference here is that the kid is no longer a kid. It's not even a little boy; it's Amy Sedaris.

VIDEO TIMELINE: Best Super Bowl commercials

In the new ad, "Mean Joe" is still hobbling, but instead of that refreshing Coca-Cola, he's offered something to make his jersey smell wonderful. Unsurprisingly, he needs a little prompting to accept the gift.

"Mean Joe" isn't the only person looking to their 1980s selves for Super Bowl ads this year. Matthew Broderick is playing a 21st century version of Ferris Bueller for Honda.

In a statement, "Mean Joe" said, "It didn't take much to convince me" to reprise his role in the commercial; however, according to AdWeek, Procter & Gamble, the company that owns Downy, had to get Coke's permission to do the ad.

The new "Mean Joe" ad won't air during the Super Bowl itself but during the pre-game show on NBC.

Here's the original:

And here's the re-do:


Madonna will welcome LMFAO to Super Bowl halftime stage

Super Bowl ads: Broderick's Ferris Bueller takes day off for Honda

Super Bowl ad mania kicks off with a commercial for a commercial

— Patrick Kevin Day

Photo: "Mean Joe" Greene in the 1979 ad for Coke. Credit: Coca-Cola Co.