Audi ad put vampires in the driver's seat
Vampires are hot. Have you heard? Even though this Audi ad from Venables Bell & Partners of San Francisco may seem to be a bit late to the party, it’s really not.
Inspired by “True Blood," “Twilight” or “Vampire Diaries” or any other supernatural-themed popular entertainment, it still stands on its own as a clever bit of story telling. And it does what some Super Bowl spots completely overlook: touts the brand and sells its attributes.
As a fun marketing hook, the company aired the ad on TV during “vampire hours,” midnight to 3 a.m., the week before the Super Bowl, reminding viewers that the undead are strictly nocturnal.
To underscore that point, the ad shows the 2013 Audi S7’s signature headlight technology that’s apparently as bright as day. That’s bad news for vamps partying in the woods and, eventually, the hapless friend who arrives with blood and killer headlights.
Nice touch: The soundtrack is “The Killing Moon” from Echo & the Bunnymen, which, like “Matthew’s Day Off” recalls the past without ruining it.
- T. L. Stanley