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Enter the Dragon: Swatch commemorates the Lunar New Year

January 4, 2012 |  2:37 pm

Year of the dragon
Swatch is marking the Jan. 23, 2012, arrival of the Lunar New Year with a timepiece inspired by the Year of the Dragon.

The band of the blue-and-white watch depicts a smoke-breathing dragon and wave design with a geometric grid gracing the watch face. It is available now at the Swiss brand's stores and website for $65.

The new year also finds the brand adding three new California stores, with recently opened doors in San Francisco, San Diego and at the Topanga Mall in Canoga Park.


At Swatch, it's almost Jeremy Scott time -- again

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Lunar New Year parade draws a crowd

— Adam Tschorn

Photo: The Year of the Dragon Swatch ($65), available now, celebrates the Lunar New Year, which begins  Jan. 23, 2012. Credit: Swatch