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At Swatch, it's almost Jeremy Scott time -- again

September 13, 2011 |  6:00 am

Jeremy Scott Swatch Collection 2

The second collaboration between Swiss watch maker Swatch and fashion designer Jeremy Scott is due in stores next month.

The five-piece collection of watches includes one with a transparent dial and distorted Dali-esque design ("Melted Minutes," $60 ), a silver version of the rectangular frame seen in the first collaboration ("Swatch Portrait," $70), one with a solid green dial and extra-long leopard print band designed to wrap twice around the wearer's wrist ("Swatch Punk," $60) and one with side-by-side dual dials ("Double Vision," $100) sporting a red-and-white bull's-eye design -- the perfect accessory for time-zone-hopping party people.

Also sporting a red-and-white watch face -- but one with a swirling effect -- is a limited-edition heart-shaped number that looks like it could have sprung from Tim Burton's accessories drawer. "Hypnotic Heart" is nearly 5 inches wide and is designed to hang around the neck on a black silk necklace. Only 777 pieces will be sold -- at an as-yet-unannounced price. 

The collection hits retail Oct. 1. 


Rankin, Swatch collaboration: The eyes have it

At Swatch, it's Jeremy Scott time

New York Fashion Week: Jeremy Scott brings the rave to the runway

-- Adam Tschorn

Photos: At left, fashion designer Jeremy Scott models four of the watches from his second collaboration with Swatch, which hits stores Oct. 1. At right, one of the limited-edition "Hypnotic Heart" timepieces designed to be worn on a necklace. Credit: Swatch