All The Rage

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Alexa Chung mixes it up on the Madewell site

March 15, 2011 |  8:00 am

SP11M_89_C"It" girl Alexa Chung has been a go-to fashion figure for the past couple of years, inspiring trend-conscious girls with her tomboy-meets-Chanel bag-toting brand of British cool.  She’s lured by big fashion houses and sits front row at their shows, but when it came time to signing her name to a clothing label, she landed at the decidedly more down to earth brand, Madewell.

She’s released one collection (so far) for the line and starting Tuesday Chung will hit the website modeling items from Madewell mixed up and styled with clothing from her own closet, offering women some tips on how to wear things the “Alexa” way.

Chung is also rumored to be announcing a second collection for the brand, something highly anticipated by the girls who love to emulate her look.

-- Melissa Magsaysay

Photo: Alexa Chung / Madewell