Bebe and Beverly Hills 90210 team up for a new clothing line
There's a new TV/clothing collab on the horizon (Glee and Gossip Girl jumped on that bandwagon long ago, and our own Booth Moore reported on the significant surge in TV/clothing collaborations). Bebe, the retailer who also has produced a line designed by the Kardashian sisters, has teamed up with CBS Consumer Products for a line called "Bebe for 90210" based on the CW show.
With a cast full of hot female leads, 90210 seems like a perfect fit for fashion branding. And the synergy is kicking into full gear by next week when fans of the show will get a sneak peak of a few of the outfits. On Jan. 31, Jessica Stroup, AnnaLynne McCord and Jessica Lowndes will be wearing pieces from the collection on the episode titled, "It's Getting Hot in Here" and again on the Feb. 7 episode.
The show's producers, wardrobe team and the Bebe creative team all have contributed to the look of the collection and plan to roll out the line of suiting, blouses, dresses and jumpsuits four times a year.
I only wish this had been done with the original cast of 90210, because who didn't want everything out of Donna Martin's closet?
The Bebe for 90210 collection will be available in Bebe stores and at bebe.com on Feb. 10 and ranges from $59 to $159.
-- Melissa Magsaysay
Photos: Looks from the Bebe for 90210 clothing collection on (from left) Jessica Lowndes, AnnaLynne McCord and Jessica Stroup. Credit: Scott Humbert/The CW