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Earth Day 2009: Help the environment in style

April 22, 2009 | 12:03 pm

Do-gooder-coverHappy Earth Day! We here at the Los Angeles Times Image section know that desire drives fashion. But as the high cost of our wants becomes clear, some businesses are evolving with an eye to helping people and planet. The new vision? Here's a look at some local entrepreneurs who are bringing it to focus.

* Clothing designer Christina Kim weaves recycled materials as well as the work of artisans the world over into her eco-friendly, human-friendly Dosa fashions. Click here for more on Kim, and here for photos of her work.

* Pierre André Senizergues' Sole Technology, a successful Lake Forest-based skatewear company, is using eco-friendly technology and recycled materials in hopes of inspiring others to do the same. Here's more on him, and photos are here.

* Toms Shoes' entrepreneur Blake Mycoskie has, to date, given away 140,000 pairs of shoes in the U.S., Argentina, Ethiopia and South Africa. Read more about him here, or click here for photos.

* Local boutique The Way We Wore brings in designers to give flat frocks new chic (and fuel its Out of the Ordinary charity auction). More about that here, with photos here.

For more on eco-friendly fashions, including what to wear and what green-friendly online publications to bookmark, check out this package.

-- Times staff writers


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Photos: Top, Christina Kim. Credit: Jay L. Clendenin / Los Angeles Times; middle, Pierre André Senizergues. Credit:Mark Boster / Los Angeles Times; bottom: Blake Mycoskie.Credit: Jay L. Clendenin / Los Angeles Times