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Opinion: Starbucks cutting caffeine lifeline -- it IS the economy, stupid

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Further evidence that the economy is taking a severe beating: Starbucks is closing 600 outlets and could cut 12,000 jobs as customer visits have declined. True addicts see Starbucks coffee as their lifeblood but for most people it’s a luxury, and with the economy moribund and a gallon of gas costing more than a latte, people are deciding it’s a luxury they can do without.

Now we’re sure there will be snarky comments posted here about Barack Obama supporters going into withdrawals, shaking behind the wheel of their Volvos. But 12,000 cut jobs is a big hit, and judging by the staffs you see at the stores, it will put a lot of college kids, or young adults in that general age group, out of work. Add them to the already unemployed construction workers, auto workers -- just fill in the blank ________.

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Yes, the Iraq war is a crucial issue for the nation, and the world. But poll after poll shows that at least for now, four months away from election day, it’s the economy that has people’s attention. And news like this will keep it alive until the picture improves.

The question for Obama and John McCain is who can forge the better -- or at least more convincing -- policy proposals.

-- Scott Martelle

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