CIF contract with Time Warner Cable is worth $8.5 million

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A 15-year contract signed by the CIF with Time Warner Cable awarding state-wide broadcast rights for state championships is worth $8.5 million, according to CIF executive director Marie Ishida after releasing the information following a request by The Times via the California Public Records Act.

The rights fee of $550,000 for year one will increase by 4% yearly under the 15-year deal.

New York-based media consultant Lee H. Berke of LHB Sports, Entertainment & Media, Inc. said the agreement is not surprising.

‘High school sports, particularly high school championships, is increasing because it’s a valuable property for regional sports networks,’ he said. ‘It makes a lot of sense for them.’

Cablevision in New York reached an agreement to broadcast New York high school events last year.

-- Eric Sondheimer