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Five out of 5 pigs object to the National Pork Board’s new slogan: ‘Pork: Be inspired’

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We love pigs -- for petting, not for eating. But not everyone shares our high opinion of the humble pig -- certainly not the National Pork Board, which recently announced a new marketing campaign for pork. The pork board is moving beyond its ‘other white meat’ campaign with a new slogan: ‘Pork: Be inspired.’ The Times’ business blog Money & Co. reports:

The Des Moines-based industry group, which unveiled that tasty little morsel Friday, is getting ready to throw some hefty cash behind its marketing makeover -- to the tune of more than $11 million for an advertising campaign that will include print, TV and online ads.

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‘Moving from a functional to a more emotional positioning, the campaign voice is proud, energetic, approachable and unapologetically optimistic about the unique attributes of the world’s most popular protein,’ reads a news release announcing the new slogan.

‘Our research shows that pork’s top consumers are looking for more than basic education; they’re looking for inspiration,’ Ceci Snyder, vice president of marketing for the pork board, said in a statement. ‘With its great taste and versatility, pork is the ideal catalyst to inspire great meals.’

We suspect we’re not alone in thinking that pigs have a lot more going for them than the ability to inspire hungry people with their flesh -- their often untapped talents include sitting on command (and looking darn cute doing it), performing impressive feats of agility, playing with dogs and synchronized ear-twitching. Plus, these interesting animals are smarter than many people give them credit for; a 2009 study showed that pigs were able to learn how mirrors work and use the reflected images they saw in them to investigate their surroundings and find food.

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-- Lindsay Barnett

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