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A marketing message of snorts

June 25, 2008 | 11:43 am


One enterprising butcher in southern Germany has found a unique way to draw attention not only to Euro 2008 but to his shop by installing a display of soccer-playing pigs outside the store.

The life-sized swine are made of plastic, so movement on and off the ball is understandably slow, but the pigs have produced a smile or two from passersby, even from those who do not follow the world's game.

Germany plays Turkey today in the tournament semifinals in Basel, Switzerland. On Thursday, Spain plays Russia in the other semifinal in Vienna.

--Grahame L. Jones

Photo: Felix Kaestle/Associated Press

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