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‘The Social Network’s’ provocative new teaser trailer

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When it comes to ‘The Social Network,’ due out this October from Sony Pictures, I’m already hooked, since who wouldn’t want to see a movie with David Fincher at the helm, directing off of an Aaron Sorkin script.

And having read it, I can only say -- whadda script! That the very cool Jesse Eisenberg is playing Facebook founder Mark Zuckerberg is really just gravy. (And am I the only one who thinks Eisenberg looks exactly what you’d imagine Michael Cera’s older brother to look like?)

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But now Sony has put up a teaser trailer for the film that makes the project feel even more alluring than ever, especially since it’s a canny exercise in the persuasive power of language. The teaser doesn’t have a foot of film from the movie, opting for snatches of off-screen dialogue that play over a series of what you might call provocative power words: Punk. Genius. Prophet. Traitor. Billionaire.

The whole exercise culminates with what is surely the year’s best movie tagline: ‘You don’t get to 500 million friends without making a few enemies.’ It’s followed by a photo of Eisenberg as Zuckerberg, proving that when it comes to selling the concept of a movie about the creation of the world’s largest social network, you don’t need a lot of pictures to tell the story. Just watch:

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