The Big Picture

Patrick Goldstein and James Rainey
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'Avatar' update: Cameron hasn't rejected any trailers

March 10, 2009 |  4:14 pm

I guess the top brass at 20th Century Fox missed the jocular tone in my previous post about the blogosphere rumor going around about Jim Cameron rejecting a string of possible trailers for "Avatar," his long-awaited sci-fi thriller.

For the record guys, I was being sarcastic, and there was a reason I described the original MarketSaw blog post as "not exactly the kind of story you'd take to the bank," adding that it "was essentially a rumor-mill item."

Jamescameronavatar Sometimes sarcasm doesn't come across in print, so let me be more plain: I thought it was intriguing -- coming on the heels of the blogosphere uproar over "Watchmen" -- that "Avatar" was already under the Internet microscope nine full months before its release. But did any of the posts persuade me that Jim Cameron had already rejected eight trailers and had started cutting his own? Not so much.

Just in case there was any doubt that the online uproar over the trailers was, shall we say, premature, Fox Co-Chairman Jim Gianopulos got on the phone to knock the rumors out of the park. "Jim Cameron has never seen any trailer cuts for the simple reason that they haven't gone to him yet," Gianopulos said, after admonishing me for running the speculation in the first place. "While the film's footage is essentially complete, key sequences haven't yet been rendered into the photo-realistic CG images that are now being worked on. This is the normal sequence of the production and is necessary in order to make a final trailer."

So there. "Avatar" fans can safely step away from the ledge. (OK, that's me being sarcastic again.) Once Cameron is finished laboring over the film's complicated technical components, he'll have something to show us. We're all on the edge of our seats, waiting with bated breath. (No, that wasn't sarcasm -- that was genuine enthusiasm.)

Photo of James Cameron and actor Sam Worthington on the set of "Avatar" by Mark Fellman / 20th Century Fox