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Facebook is suing Mark Zuckerberg. No, really

December 16, 2011 | 10:02 am

No, this is not a headline ripped from the Onion. Just wanted to get that out of the way.

Facebook is suing Mark Zuckerberg.

Not the Zuckerberg who founded Facebook, of course, but an Israeli entrepreneur who, embroiled in a bitter dispute with Facebook, has legally changed his name to Mark Zuckerberg. 

Gotta admit it's kind of a clever move. I would not have seen that one coming. And it's more than a touch ironic for the giant social network that Zuckerberg built on the idea of authentic identity.

Apparently, Rotem Guez a.k.a. Zuckerberg took Zuckerberg's name after Facebook sued him. That was after he sued Facebook first because it apparently shut down his "Like Store," which sold advertisers fans for their pages in violation of Facebook's terms of service. In December, he changed his name to Mark Zuckerberg.

He has a page on Facebook with more than 3,000 likes.

When one Facebook user took to the page to call him a "huge joke," the newly self-anointed Mark Zuckerberg replied: "The world is big enough for more than one Mark Zuckerberg."

Of course there are other people in the world named Mark Zuckerberg. But most of them were born that way.


Facebook's Mark Zuckerberg braces for 'The Social Network'

Facebook reportedly disables account of attorney Mark S. Zuckerberg

Chinese activist furious at Facebook, which shut down his profile but kept that of Zuckerberg's dog

-- Jessica Guynn

Photo: Facebook co-founder and CEO Mark Zuckerberg at on Nov. 7. Credit: Brian Snyder / Reuters