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Whisper a password to get deal from site Bevvy

July 26, 2011 |  7:50 pm

Getprev With all the advances in technology, we still haven't evolved past clipping -- and now printing -- coupons. But pull out a half-off ticket at a nightclub, and you'll earn pariah status as the antidote of what is hip and attractive.

So how about whispering a password instead?

That's the James Bond-ish gimmick behind newly launched deals website Bevvy, which is planning to sell discounts on bar tabs in Los Angeles that make pinching pennies and a night on the town a palatable mix.

Bevvy -- from the slang for "alcoholic beverage" --  gives users up to 50% off their tabs at participating bars and clubs. The site charges a $10 reservation fee for a $100 tab and a $50 fee for $500 worth of bottle service.

It functions like a hybrid between reservation sites such as OpenTable and daily discounters such as Groupon. There is no set window to purchase a coupon. Carousers look on a calendar and book a specific night at a specific venue.

Customers then get a "unique speakeasy password" to use at the door, according to the Bevvy website, while venues receive an updated password list daily via email so groups can't cheat and use the same password twice.

No word yet on whether passwords will be cliche ("Abacadabra"), silly ("xylophone") or just weird ("dirty trollop"). But bar-goers on the same tab can drink $100 worth of cocktails -- and pay $50.

Dubbed "the Gilt for nightlife," the company plans to extend its reach to other cities in coming months.


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--Shan Li

Photo: Bottles of Royal Salute Scotch Whiskey sit on a bar at the Santa Barbara Polo Club in July. Credit: Rick Loomis / Los Angeles Times