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American Rag Cie installs rear-view cameras in dressing rooms for denim customers

June 7, 2011 | 11:33 am

Asscam1 Bum’s the word when it comes to denim. If you’re going to push your tush into a brand new pair of jeans, might as well know how they look, right?

But checking out your own rear view can be a neck-craning, imprecise affair. That’s where having a camera in a dressing room may be a good thing.

In the World Denim Bar sections of its Los Angeles and Newport Beach stores, retailer American Rag Cie has installed such all-seeing eyes at booty level in its fitting stalls. 

The camera sends a streaming view of a customer’s derriere on a closed-circuit loop to a screen embedded in the dressing room’s mirror.

The company plans to eventually expand the concept to its Industrie Denim stores. Now you can know for sure there’s nothing between you and those Calvins. 


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Photos: American Rag Cie