Google owned a 65% share of U.S. Web searches in April
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Google led search-engine traffic in April, with 65.4% of Web searches taking place on Google-owned search sites, according to the research firm ComScore.
The Mountain View, Calif.,-based company’s search traffic, while dominating, was down slightly from March when Google-owned sites took up a 65.7% share of the market, ComScore reported.
Coming in second place last month was Yahoo, which accounted for 15.9% share of online searches, up 0.2% from March, the research firm said.
In third came Microsoft search sites, which were also up 0.2%, taking up a 14.1% slice of the market, ComScore said.
In a distant fourth place slot was the Ask Network, which nabbed a 3.0% share of online search queries, followed by AOL which had a 1.5% take in April, ComScore reported. Ask and AOL’s April numbers were each down 0.1%, the report said.
Yahoo and Microsoft’s search sites are powered by the Microsoft Bing search engine. When Yahoo and Microsoft’s search sites are combined, Bing powered a 30% share of the online search market.
Like Microsoft, Goolge too powers searches for sites it doesn’t own, one of them being AOL.
When AOL and Google’s performance is counted together, Google’s numbers rise slightly, accounting for 67.3% of searches in March and 66.9% in April.
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-- Nathan Olivarez-Giles