Microsoft’s Bing took a 30% share of U.S. Web search market in March
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Bing, last month, elbowed its way to a 30% share of the U.S. Web search market, stealing a bit of ground from Google.
In March, Bing accounted for 30.01% of the search market, while Google -- still far and away the leader -- took up 64.42% of the market, according to the research firm Experian Hitwise.
Microsoft topping the 30% threshold comes on the heels of a healthy February of 28.48% of the search market. In February, Google had a 66.69% slice of Web search.
Bing may have a slight advantage in that it powers Yahoo’s search results. Bing.com searches jumped from 13.49% to 14.32% of the search market in March, while searches at Yahoo.com rose from 14.99% to 15.69%.
The traffic increases for Bing, which apparently cost Google a bit, come after Google accused Bing of copying its search results in February. But it would also seem that there is still much room to grow in the search market too. In December, Google said its search traffic from mobile devices rose by 130%.
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-- Nathan Olivarez-Giles