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IAC’s Match.com buys OkCupid online dating site

By Tiffany Hsu
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This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Valentine’s Day must be on billionaire Barry Diller’s mind –- his Internet company IAC just spent $50 million to buy online dating site OkCupid, adding to a portfolio that already includes Match.com and Chemistry.com.

While 16-year-old Match charges membership fees and attracts a more mature crowd, younger singles flock to 7-year-old OkCupid, which generates income through advertising.

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Match, which is responsible for a huge chunk of IAC’s revenue, has also snatched up other sites such as Singlesnet and People Media.

OkCupid co-founder Sam Yagan will stay on to help lead the New York-based start-up, which also operates a research branch called OkTrends. Through a blog, researchers analyzes statistics from the site and post revelations about “The Mathematics of Beauty” and “The Big Lies People Tell In Online Dating.”

Diller recently stepped down from the chief executive post at IAC and is now chairman.

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-- Tiffany Hsu

Technology Blog
Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.

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