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Angry Birds Rio game Super Bowl ad will feature embedded code for new level

February 3, 2011 | 12:39 pm


Angry Birds' Super Bowl ad this Sunday will be the first to be broadcast with an embedded code.

The code will unlock a secret level in the Angry Birds game, normally inaccessible to players, according a report from Reuters.

The 30-second commercial will spotlight the upcoming Angry Birds Rio game app for smart phones and tablets, developed by game company Rovio, which is hyping the upcoming Fox animated movie "Rio."

The Angry Birds Super Bowl ad is set to run during the fourth quarter of the matchup between the Green Bay Packers and the Pittsburgh Steelers, being played in Cowboys Stadium in Arlington, Texas.

The game, Super Bowl XLV, is airing on the Fox Broadcasting Network.

The unlockable level will also take Angry Birds users to a Rio sweepstakes, which features a prize of a trip to the "Rio" movie world premiere in Rio de Janeiro, Brazil, on March 22 -- the same day the Angry Birds Rio game launches, Reuters said.

The "Rio" movie hits theaters April 15.

For those who miss out on the commercial and the special level game code, the ad will be posted on YouTube after it airs, the report said.

The news of the Super Bowl ad and the embed code was first announced by Advertising Age, Reuters said.


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-- Nathan Olivarez-Giles

Image: Angry Birds Rio game app advertisement. Credit: Rovio