Consumer Electronics Show: Sony dials into exclusive deal with Time Warner Cable

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Correction: A previous version of this post said all Bravia TV and Sony Blu-ray owners could get access to Time Warner Cable’s video-on-demand service. In fact, only Time Warner subscribers would be able to tap into the service.

Sony Corp. said at the Consumer Electronics Show on Wednesday that it has inked an exclusive deal with Time Warner Cable to build the cable company’s programming into its Bravia television sets and Blu-ray players later this year.

The deal lets Time Warner subscribers access the cable company’s on-demand content without an advanced digital video recorder or set-top box, said Phil Molyneux, president of Sony’s U.S. consumer electronics business.

The announcement is part of Sony’s strategy to pack as many entertainment options as possible into its TV sets and other devices capable of connecting to the Internet.

Howard Stringer, Sony’s chairman, said the company had already sold 50 million such devices and planned to push out more in the coming year.

Aside from connected devices, Sony’s big push this year continues to be 3-D, on screens both large and small. The company introduced a $250 personal video camera capable of recording in 3-D. Called the 3-D Bloggie, the gizmo comes with two lenses to capture the left and right stereoscopic images and plays them back on an LCD screen that doesn’t require glasses to view.

‘We’ve obviously placed a lot of emphasis on 3-D,’ Stringer said. ‘This year, 3-D gets personal.’

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-- Alex Pham

Twitter: @AlexPham