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Android for men, iPhone for women, smartphones for 29.7% of mobile subscribers, says Nielsen

By Tiffany Hsu
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Planning to get a smartphone? If you’re a woman, chances are you want an iPhone.

Meanwhile, Mars residents are likely to go the Android route, according to new research from The Nielsen Co.

Data collected from October shows that 29.7% of mobile subscribers now own smartphones. The iPhone, from Apple Inc., and the Blackberry from Research In Motion are the most – and equally – popular, each commanding 27% of the smartphone market.

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The Android operating system followed with 22% of customers, trailed by Microsoft Windows Mobile with 14%. In the dust: Symbian, Linux and Palm.

Out of all consumers looking for a new smartphone, 28% said they wanted one equipped with Google Inc.’s Android. But 35% of current smartphone users said they’d prefer an iPhone.

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-- Tiffany Hsu

Technology Blog
Tiffany Hsu

Tiffany Hsu is a former staff writer for the Los Angeles Times. Previously, she wrote about the California economy, fast food, restaurants, retail and alternative energy for the Business section. A Bay Area native, UC Berkeley graduate and eternal Nor-Cal fan, she once worked for the San Francisco Bay Guardian. She also did a stint at the Richmond Times-Dispatch, where she developed a passion for sweet tea. She still has faith that someday she’ll find two economists who agree.

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