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Audi, Chevy, Dodge and others use social media to fuel launches at L.A. Auto Show

November 17, 2010 |  6:05 pm


Audi, Chevrolet, Dodge, Ford, Volkswagen, Toyota, Tesla and even Porsche -- it seems all the automakers are taking to websites such as Facebook, Twitter and Tumblr to deliver their marketing messages at the 2010 Los Angeles Auto Show.

In fact, social media campaigns are bigger than ever at the L.A. Auto Show this year, reports the Times' Craig Howie over on our sister blog, Money & Company.

The increased importance of social media for automakers trying to connect with the car-buying public reflects the rise in popularity of networks like Facebook and Twitter.

Nearly all the new car unveilings were live-tweeted by auto company reps from the floor of the Los Angeles Convention Center on Wednesday, Howie reported.

Audi live-blogged its launches for the first time on Tumblr; and anticipated releases including Chevrolet's Camaro convertible and the Dodge Durango R/T were also unveiled on Facebook and Twitter.

German carmaker Volkswagen went so far as to post pics of its new Eos on its Facebook page an entire night before the car's launch, Howie noted.

For more details on what Fiat, Ford, Jaguar, Porsche, Tesla, Toyota and others are doing with social media at the show, head over to Money & Company to read Howie's post "L.A. Auto Show: Social media plays large part in launch campaign."


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-- Nathan Olivarez-Giles

Photo: A wire frame outline of the Range Rover Evoque at the 2010 Los Angeles Auto Show. Credit: Tony Pierce / Los Angeles Times.