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Americans gambled, followed mid-term elections online in October

November 22, 2010 |  5:01 pm

In October, Americans flocked to gambling and political sites, according to research firm ComScore Inc.

With the mid-term elections in early November, 27.4 million Americans visited political news sites in October, a 12% increase from September. CNN led the pack with 7.8 million unique visitors (up 3% from the previous month), followed by PoliticsDaily with 5.1 million (up 10%) and with 3.1 million (up 79%).

Visitors to online gambling sites also surged last month as the World Series of Poker neared its conclusion. Gambling sites were the highest-growth category for a second consecutive month, attracting almost 32 million visitors in October, a 32% surge compared with September.

Overall across Web properties, Google snagged the top slot for most Web activity in October with more than 180 million visitors, followed by Yahoo with 179.6 million and Microsoft with 170.6 million. Facebook, clocking in at No. 4, surpassed the 150-million mark for the first time with 151.1 million visitors.


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--Shan Li