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A million Kinects sold in 10 days, Microsoft says

November 16, 2010 |  9:30 am

Kinect Hands-free sells well for Microsoft, which hit the 1-million mark for its Kinect sensor just 10 days after the motion-sensing video game controller went on the market.

Kinect uses cameras and microphones to track movement and voices for up to 17 games such as "Dance Central" and "MotionSports." The accessory for the Xbox 360 console launched in North America on Nov. 4, followed by Europe last Wednesday.

It’s a good precursor to the holiday season, which will roar into full gear with Black Friday next week. Microsoft expects to sell 5 million Kinect units by the end of the year.

Selling a million of anything isn’t easy in this economy. Just ask singer Taylor Swift, who earlier this month sold just over a million copies of her "Speak Now" album in the course of a week. That’s the most CDs sold in such a short amount of time in a five-year period.

The standalone Kinect runs roughly $150 but is also available bundled with the Xbox 360 4GB console or the 250GB console.

Kinect will hit Asia on Wednesday and roll out in Japan on Saturday. By then, the unit will be sold at 60,000 retailers in 38 countries, Microsoft said.


Microsoft announces Kinect pricing and release schedule

E3: Xbox 360 booth tour, Kinect creates long lines

Marketing Kinect: What would Don Draper do?

-- Tiffany Hsu

Photo: A user plays the Kinect for Xbox 360. Credit: Nell Redmond / Associated Press