The business and culture of our digital lives,
from the L.A. Times

« Previous Post | Technology Home | Next Post »

Google acquires social games and apps maker Slide

August 6, 2010 | 12:53 pm

Slide-super-poke-pets Google made another play for the social networking space Friday with its acquisition of Slide, which makes games, applications and widgets for websites such as Facebook and MySpace.

The San Francisco developer provides free apps that Facebook users can install on their profiles in order to play simple games with friends or to arrange photo slide shows.

Slide's SuperPoke application and its animal-centric variations, for example, are a family of popular social games with which players can virtually hug friends or raise a pet pig. A feature similar to Slide's Top Friends was eventually implemented by Facebook into every profile, allowing users to rank online buddies.

Google didn't immediately return a request for comment on the financial details of the deal, but a report on the website TechCrunch says Google has agreed to pay $182 million plus $46 million in employee bonuses. Google's stock fell 1.7% on Friday, exceeding the 0.4% drop of the tech-heavy Nasdaq composite index.

Faced with the skyrocketing popularity of Facebook, Google has been searching for ways to make products that are more fun and collaborative.

Google Chief Executive Eric Schmidt told the Wall Street Journal last week that the company would partner with Zynga Game Network. Zynga makes the wildly popular (and profitable) games FarmVille and Mafia Wars.

The Mountain View, Calif., search giant launched a competitor to Twitter in February called Google Buzz. The micro-blogging platform integrates with Google's popular e-mail service Gmail and the mobile version of, but it has failed to retain users' attention. And this week the company said it would shut down its Wave feature, an unpopular social product that it launched last year.

Slide also happens to make widgets for Orkut, a social network from Google that has gained popularity in Brazil but little elsewhere, as well as for Bebo, which AOL recently sold at a huge loss.

Google's other acquisitions this year have focused more on its core businesses, such as advertising and search. Google is rumored to be working on a rival to Facebook called Google Me.

-- Mark Milian

Image from