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Wine megastar Gary Vaynerchuk gets 'deep and dark' about social networking

July 14, 2010 | 10:56 am

Gary Vaynerchuk's bubbly,GARYredbackgroundPIC larger-than-life charisma has been steadily pouring into the Twitter and social media universe since he launched his daily wine show on He now almost has 900,000 Twitter followers and prides himself on e-mailing back each of the thousands of fans who write to him each day. Click on the arrow below to hear the conversation with Vaynerchuk about social media, wines and becoming the "star that refines stars."

--Zohreen Adamjee