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Yahoo rolls out new Facebook features

June 6, 2010 |  2:01 pm

Yahoo Inc. this week will roll out new ways to connect with Facebook Inc. on its properties.

The development is part of the partnership that Facebook announced late last year. It’s the latest move to deepen its relationship with the world’s most popular social networking site, rather than lose users to Facebook.

Yahoo users will be able to view their Facebook updates from their news feed on Yahoo. Yahoo is also making it easier for users to let their friends on Facebook know when they comment on an article on Yahoo sports, rate a movie or upload a photo to Yahoo’s photo service Flickr.

Yahoo also said it would rename its Yahoo Profiles service where people adjust their settings Yahoo Pulse. Part of Pulse will include a new privacy section that will let users manage what updates can be viewed on which services and by whom.

Yahoo, which once tried to buy Facebook, wants its properties to become more social to entice its hundreds of millions of users who mostly check news or e-mail to keep visiting and spend more time there.

To that end, Yahoo recently recently did a deal with gaming company Zynga, which landed the games that have become so popular on Facebook. A partnership with Twitter announced in the spring will follow in the next few months.

“We are trying to create greater reach for content on the social Web by helping people share and produce content beyond Yahoo,” said Cody Simms, Yahoo’s senior director of social platforms. “We want to create more engagement by bringing social into the experiences people are already having on Yahoo.”

-- Jessica Guynn