The business and culture of our digital lives,
from the L.A. Times

« Previous Post | Technology Home | Next Post »

Facebook is the most popular website in the world, Google says

May 28, 2010 |  5:37 pm

More people visited Facebook than any other website, Google announced this week after releasing its findings on the top 1,000 sites in the world. Facebook  

According to Google, which ranked the sites based on unique visitors, Facebook welcomed 540 million unique visitors to its site in April, helping it reach a whopping 35% of all Web users. The company served 570 billion page views during the month, easily besting every other site on the Web.

Google, which didn't include its own page views in the study, said Yahoo was the second-most-visited site in April. It captured 490 million unique visitors and served over 70 billion page views. In third place, Microsoft's domain welcomed 370 million unique visitors and served 39 billion page views.

Other interesting tidbits: Wikipedia came in fourth with 310 million unique visitors and 7.9 billion page views. China-based search engine, Baidu, captured the eighth spot with 230 million unique visitors and 27 billion page views.

Unfortunately, Google's stats don't include any data from the search giant or its YouTube service, which means Google's sites could have more traffic. 

Facebook's growth is nothing short of amazing. Back in February, Web-analytics firm Compete announced that Facebook attracted 134 million unique visitors in January, based on its own findings. That's a far cry from its most recent figures.

To see the full list of the Web's top sites, click here.

--Don Reisinger