Access to social networks from mobile phones soars
This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.
Looking for even more proof that social networks are extremely popular?
Market-research firm comScore reported on Wednesday that users are becoming increasingly likely to access social networks from mobile phones.
comScore found that 30.8% of all smart-phone owners accessed a social network from their mobile browser in January, up from 22.5% in January 2009. The company also said that 11.1% of all mobile phones in the U.S. were used to access social networks during the month.
Facebook and Twitter enjoyed the most traffic from mobile phones. comScore said that mobile access to Facebook grew by 112% over the last year. A whopping 25 million people checked their Facebook profile from a mobile browser in January alone.
Although just over 1 million people accessed Twitter from a mobile phone in January 2009, that number skyrocketed by 347% over the last year with more than 4 million people accessing the social network in January 2010.
MySpace was the only major social network to lose users over the last year. In January 2009, the social network attracted more than 12 million mobile users. In January 2010, that number fell to 11.4 million, representing a 7% decline year-over-year.
As fascinating as comScore’s numbers are, the company said that it only examined users who accessed social networks from a mobile browser, which means the more than 6 million people who access social networks exclusively from mobile applications were left out of the study.
In other words, more people than ever are accessing social networks from mobile phones. And so far, Twitter and Facebook probably couldn’t be happier about it.
--Don Reisinger