Budweiser casting 'Bud House,' Web reality show for World Cup fans
In celebration of the 2010 World Cup, Budweiser is casting "Bud House," a Web-based reality show that will feature a house full of "passionate" soccer fans -- one from each of the 32 qualifying countries -- and, very likely, beer.
Not since the "Jerry Springer Show" has there been a better recipe for a fistfight.
The project is looking for both male and female soccer fans to live together under the watchful eye of the Internet audience. Budweiser has promised "luxurious accommodations, thrilling excursions," and a once-in-a-lifetime chance for soccer fans. Thousands have apparently submitted applications, and whoever makes the cut will get flown to the actual Bud House in Capetown, South Africa, home of the 2010 World Cup.
Budweiser has enlisted the help of the Feed Company, the online buzz firm that has helped light the fuse on viral spots such as "Guy Backflips into Jeans."
Applicants have to submit a short video proving they are the soccer superfan they claim to be. If Budweiser is serious about maximizing exposure, it should release all the application videos, including the rejections. That collection will no doubt be a trove of videos from crazed fans doing everything from juggling soccer balls to reciting their team's roster backwards from memory to singing their national anthem while being drenched by bottles of frosty beverage.
-- David Sarno