CES: DreamWorks CEO Jeffrey Katzenberg arrives, in shades, to welcome 3-D TV

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DreamWorks Animation CEO Jeffrey Katzenberg wears 3-D glasses during a Samsung media event at the Consumer Electronics Show at the Venetian in Las Vegas, Nev. Dreamworks, Technicolor and Samsung announced they had formed a partnership to offer 3-D in-home entertainment. Credit: Ethan Miller / Getty Images.

Samsung Electronics America launched its new line of 3-D televisions, Blu-ray players, glasses and home theater systems with a little bit of Hollywood sizzle. DreamWorks CEO Jeffrey Katzenberg took the stage today, before the official start of the Consumer Electronics Show in Las Vegas, to announce that the studio would release ‘Monsters vs. Aliens’ as a 3-D Blu-ray disc in an exclusive promotion with Samsung. The disc will be created by Technicolor.

Katzenberg said theater audiences have already embraced this new way of watching films, with four of the 10 films released in 3-D ranking among the top movies at the box office.

‘With 3-D, we give them the feeling of being immersed in the stories and characters,’ Katzenberg said.

The new televisions and players that can lift these images off the screen will bring this experience to audiences in their homes, he said. Katzenberg is hoping that audiences will agree with his pronouncement, as he and Technicolor CEO Frederic Rose took the stage wearing 3-D glasses at the annual geek fest

-- Dawn C. Chmielewski