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Tech companies push 3D from the big screen to the small

January 5, 2009 |  7:48 am

3D glasses

For nearly a decade, television makers have been asking consumers to step into high definition. This week, they'll be asking buyers to step into three dimensions.

At the Consumer Electronics Show in Las Vegas, companies such as Panasonic, Samsung and Texas Instruments will show off TV technology capable of displaying 3-D-like pictures. The industry is billing it as the next big leap in TV technology.

The idea of bringing 3-D to screens in the home is making a comeback after failed attempts, in the 1950s and then again in the 1970s. Hoping the third time will be the charm, manufacturers are making a concerted push this year to promote 3-D TV as the best way to enjoy live sporting events and action films.

"Unlike earlier attempts, it's not just gimmick to try to sell a bad horror movie," said Doug Darrow, a Texas Instruments executive. "It's a whole different picture now."

Backers of 3-D say there are compelling forces behind the technology, which they say has evolved significantly from the days of the red and cyan glasses.

Read the full story here.

-- Alex Pham

Photo: Glenn Lorenz watches the Oakland Raiders play the San Diego Chargers in 3D at the Mann Chinese Theatre in Los Angeles. Credit: Reed Saxon / Associated Press