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Deal brings Netflix movies and TV shows to TiVo

October 29, 2008 |  9:01 pm

Netflix on TiVo

Netflix continues to expand the reach of its "Watch Instantly" video streaming service, striking a deal to make its movie and TV shows available to about 1 million TiVo owners who have high-speed Internet connections.

The partnership represents a bit of back to the future for the two companies, which originally announced a video-on-demand deal in the fall of 2004. That earlier agreement unraveled because of a combination of technology and rights issues.

Fast-forward to today's news, in which Netflix said it would provide access to a digital library of about 12,000 movies and television shows on the TV, through the TiVo Series3, TiVo HD and TiVo HD XL devices. The two companies begin testing the on-demand service Thursday in several thousand homes and expect to make it broadly available in early December. 

The new streaming service comes at no additional charge to Netflix and TiVo subscribers.

The partnership represents an attempt by TiVo to differentiate its service from the generic cable DVR offerings. In addition to recording, TiVo offers subscribers access to Amazon.com's video-on-demand service, which allows viewers to buy TV shows and buy or rent movies. It also delivers YouTube videos for free. The Netflix agreement brings expanded selection of independent films as well as mainstream movies provided through its own deal with Starz, the premium cable service.

"In addition to TiVo subscribers having the ability to record everything off of their cable and satellite, now they have the ability to download movies on a rental or purchase basis," said Tara Maitra, TiVo's vice president and general manager of content services. "Our whole goal is ... to be your complete source for all your entertainment content."

-- Dawn C. Chmielewski

Chmielewski covers the entertainment industry

Photo of Netflix on TiVo by TiVo. Screen features image of Beetlejuice, (c)1988 Geffen Film Co. All rights reserved.

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