NFL makes, markets gear for women
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Who says football isn’t pretty?
That’s a rhetorical question, of course, and not one posed by me. It’s one of several slogans that appear on Women.NFL.com, the site dedicated to hawking the league’s line of women’s apparel.
Some of the other slogans include ‘NFL Wear That Makes Your Team Love You Back,’ ‘Love Your Team Without Looking Like You’re On It,’ ‘Now, Show Off Your Colors and Your Shape’ and ‘This Ain’t Your Daddy’s NFL Wear.’
The site features women such as Alyssa Milano (who also designed some of the apparel) and several NFL wives modeling items such as flirt jerseys and flirt tees, ‘draft me’ tops (as well as tops with various shoulder designs, such as slit shoulder, off the shoulder and shoulder lace), ‘sweetspot’ jackets and other items of clothing and accessories bearing NFL team logos.
Another page encourages women to submit videos of themselves wearing the gear while answering the question, ‘How do you strut your fit?’
I’m curious how people feel about this campaign. There are obviously plenty of female football fans out there -- is this the correct way to reach them?
-- Chuck Schilken
