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Kings' Dustin Brown to launch a line of sticks, clothing

July 12, 2010 |  1:23 pm

Kings captain Dustin Brown will be the guest of honor tonight at the House of Blues in Anaheim at the launching of Combat Sports' new DLo23 line of hockey sticks, which he plans to use next season.

The sticks and a planned apparel line will be manufactured in North America, and the company's offices are in Ottawa and Kent, Wash. Brown is the company's lone NHL endorser, according to his agent, Scott Norton.

Norton also provided an explanation for the name DLo23, beyond the obvious inclusion of Brown's uniform number.

Norton said DLo is the nickname Brown was given by teammates during his junior hockey days in Guelph of the Ontario Hockey League, in honor of a WWG wrestler by that name. "Once he got to L.A., guys just called him 'Browny,' like anyone else whose last name is Brown," Norton said. 

"Now that he gets his own line, he wanted to go back to his original nickname."

So there you have it.

Maybe if Brown offers Ilya Kovalchuk a few DLo23 sticks that will seal the deal and bring  Kovalchuk to the Kings. That and more than a few million dollars...

-- Helene Elliott