NFL Pro Bowl ratings go up on ESPN
No surprise here.
Even though a lot of big-name players weren't in the game, Sunday night's 2010 Pro Bowl telecast was the most-watched in 10 years.
ESPN's overnight ratings indicated the game was seen in 8.1 million households and by 12.3 million viewers. That's the best since the 1990 game on ABC (8.7 million households, 13.2 million viewers on over-the-air television).
This game, the first one to come before the Super Bowl instead of after, out-drew last year's NBC telecast by 40%.
-- Diane Pucin