UFC launches personal fitness business: UFC Gym

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The Ultimate Fighting Championship is seeking to extend its standing in mixed martial arts by entering the personal fitness business.

With more than 3,500 people signed up, the company’s first UFC Gym will open for business Saturday in Concord, Calif., and a 40,000-square-foot facility will open in June in Rosemead, with enrollment starting next month.

‘We plan to shake up the fitness industry,’ UFC President Dana White said.

White, former UFC champion Chuck Liddell and fighters Anthony Johnson, Jon Fitch and Cain Velasquez are expected to attend Saturday’s 10 a.m. opening in Concord.

The fitness center is intended to be a family-oriented operation, including a kid’s gym, that will provide introductory MMA training to members, with a fitness regimen employed in the world of MMA: Muay Thai kickboxing, jiu jitsu and self-defense

A company spokeswoman said there are plans to have as many as 10 UFC gyms opened in 2010.

The Rosemead enrollment will begin next month at 3672 Rosemead Blvd., and the facility will be at 8920 Rosemead Blvd.

-- Lance Pugmire