Kobe Bryant is marketing his new Kobe IV shoe

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Kobe Bryant took to the Internet on Thursday to pitch his new Kobe IV shoe. He staged the event at Westchester High, where he fielded questions from the school’s basketball team, members of the media in attendance and from others who caught the worldwide webcast live. There were more than 1,000 people online to view the event.

This is Bryant’s fourth signature shoe with Nike. Lakers teammate Trevor Ariza, who attended Westchester High, was on hand to support Bryant.

-- Broderick Turner