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Anderson Cooper ratings plunge as CNN scrapes decade lows

May 1, 2012 |  4:47 pm

Anderson Cooper's ratings are down at CNN

The news keeps getting worse for CNN, with April ratings that sunk to their worst levels in more than 10 years. 

The ill tidings for the No. 3 cable news network were led by the 10 p.m. airing of "Anderson Cooper 360," which slid 26% compared with the same period a year ago, to 522,000 total viewers, according to Nielsen.

But that wasn't all. CNN's total-day viewership averaged 357,000 viewers — a decline of 21% compared with April 2011 and the network's worst performance in the category since August 2001. By comparison, Fox News stood at 1.1 million (up 2%), while MSNBC was a distant second with 425,000 (flat).

Asked for comment, a CNN spokeswoman emailed: "News ratings are cyclical."

Other CNN shows with big dips included "Starting Point" (down 26%), "Erin Burnett Outfront" (down 22%) and "John King USA" (down 24%).

Do you watch CNN? What do you think is behind the network's ratings problems?


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Photo: Anderson Cooper has shed more than a quarter of his 10 p.m. CNN audience in the past year. Credit: Evan Agostini/Associated Press.