NBC’s ‘Today’ claws back to top of morning ratings over ‘GMA’
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‘Today’ is on top again.
NBC’s morning show took back the ratings crown last week from its archrival, ABC’s ‘Good Morning America.’ ‘Today’ averaged 5.2 million total viewers vs. 5 million for ‘GMA,’ according to Nielsen. The week gave ‘Today’ its best viewer numbers in six weeks.
NBC has dominated the morning race for 16 years now, but ABC has made huge strides against its competitor over the last few months. Earlier this month, ‘GMA’ finally logged a weekly win against ‘Today’ for the first time since the mid-1990s.
But this race is far from over, with ABC bosses prepared to wage a lengthy war for supremacy. (CBS’ recently revamped morning show, co-hosted by Charlie Rose and Gayle King, remains a distant third.)
‘A year ago I don’t think anyone would have believed that we would be trading days and weeks with the ‘Today’ show, ‘GMA’ senior executive producer Tom Cibrowski wrote in a statement.
What do you think of the dueling morning shows?
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--Scott Collins
