Oprah Winfrey to visit ‘CBS This Morning’
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When Gayle King, also known as Oprah Winfrey’s best friend, joined the lineup of a revamped ‘CBS This Morning,’ it wasn’t a matter of if Winfrey would appear on the morning show, but when. The answer has been given: She is set to appear on the April 2 edition.
Although it’s a true rarity for the Queen of Talk to appear on a morning program, the fact that her cable network OWN is desperately in need of ratings makes Winfrey much more of a pitch man than she’s been in the past.
According to a statement from CBS, Winfrey will discuss ‘the latest developments at OWN, her Leadership Academy, and life after her daytime talk show.’
CBS’ entry in the morning show derby underwent a major revamp in January, with a re-emphasis on hard news and the installation of new anchors Gayle King, Charlie Rose and Erica Hill. However, according to the ratings last week, the show was still in third place behind NBC’s ‘Today’ and ABC’s ‘Good Morning America,’ and was down 6% in total viewers from the same week the previous year.
Winfrey recently had a ratings success on her own network when she interviewed the teenage daughter of Whitney Houston. And she is hoping for high ratings for her a jailhouse chat with convicted killer Shaquan Duley.
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-- Patrick Kevin Day
