Matthew Broderick returns as Ferris Bueller in Super Bowl ad [Video]
It looks like Matthew Broderick is stepping back into Ferris Bueller's shoes once again for the Super Bowl. That's the way it certainly looks from the 10-second teaser to the ad that appeared online Thursday.
It's not much: Broderick, wearing a white cotton robe, throws back the curtains in a hotel room and says, "How can I handle work on a day like today?"
For fans of John Hughes' 1986 classic, "Ferris Bueller's Day Off," that line holds great significance. It's an echo of Broderick's famous line, "How can I possibly be expected to handle school on a day like today?"
The only other info we get in the ad is a date: 2.5.12, which is, of course, Super Bowl Sunday. (The ad is a spot for Honda and was directed by Todd Phillips, who helmed the "Hangover" movies.)
Can we expect to see Ferris' best friend Cameron (Alan Ruck) worrying about his dad's Accord instead of the 1961 Ferrari that's in the movie? Maybe.
It's not the only Super Bowl ad evoking past hit movies. Volkswagen, which had a hit last year with its little Darth Vader ad, will be tapping into the Force once again with dogs barking out the Imperial March.
The imagery in the teaser for Lexus' first big Super Bowl ad seems to be recalling scenes from Steven Spielberg's "Jurassic Park."
And Audi's new ad, while it doesn't specifically recall any scenes from "Twilight," is definitely tapping into the current vampire craze.
Will these be the best ads of the Super Bowl? We'll know for sure Feb. 5.
--Patrick Kevin Day
Photo: Matthew Broderick. Jamie McCarthy / Getty Images