Super Bowl Ad Tracker: Doritos — it’s like a drug

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Nothing beats the addictive cheesy dust left behind by nacho cheese-flavored Doritos, even if it violates all acceptable social norms in this Super Bowl ad. The ad is a part of its user-generated ad contest with Pepsi max.

This finger-lickin’ ad was created by Tyler Dixon, a 35-year-old Lehi, Utah, native, who works by day as a door-to-door satellite TV salesman. His budget: a paltry $82. Apparently it doesn’t cost that much to be funny.

-- Rick Rojas