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[UPDATE] Ratings quick hit: 'The Vampire Diaries' sinks teeth into the CW's biggest premiere audience ever

September 11, 2009 |  9:26 am


"The Vampire Diaries," the CW's other priority launch this fall, was watched by more people than any other debut in the network's history.

Thursday's 8 p.m. premiere delivered 4.84 million viewers and a 2.1 overnight rating among adults 18 to 49. That tops the series launch of "90210," which was the previous record-holder (4.67 million in September 2008.) 

[Updated at 1:59 p.m. Final numbers are in. The premiere was watched by a total 4.91 million viewers, up a tick from overnight estimates.]

Numbers are especially good for the CW, which gave big promotional pushes to "Vampire" and the reboot of "Melrose Place." The latter drew just 2.3 million to its Tuesday opener.

Among the target female audience, "Vampire" scored a 3.0 rating/10 share in women 18 to 34 (second only to football in the time period) and a 2.8/8 in women 18 to 49.

-- Denise Martin

Television Review: 'The Vampire Diaries' -- Amid the many Count Dracula-esque cliches, it's a good old-fashioned Gothic love story.

Photo credit: The CW